Optimizing the Tourist Attraction of Buntu Kepa' Mamasa Regency Based on Local Potential
Keywords:
Natural Tourism, Buntu Kepa’, Local Potential, Community Service, MamasaAbstract
Buntu Kepa' Tourism is a mountain-based natural destination in Mamasa Regency that holds great potential but has not been optimally managed. This article aims to analyze the general overview, development achievements, and formulate strategies to optimize the attraction of Buntu Kepa' tourism based on local potential. The method used is descriptive qualitative through field observations, focus group discussions, and analysis of management aspects (input, process, output). Observation results indicate that the development of this area relies entirely on private self-funding and local labor without government budget support. Although the structuring is carried out gradually without formal documents, this initiative has successfully created a new destination that increases tourist visits and triggers the growth of micro-businesses around the location. The main challenges faced include limited capital and access to promotion. The sustainability of this area requires strengthening governance through the formation of Tourism Awareness Groups (Pokdarwis), diversification of attractions based on local wisdom, and digitalization of promotions to expand market reach.
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