Journal of Business Administration and Management Aspects

Digital Business Transformation and Its Impact on Organizational Efficiency and Market Competitiveness: a literature review

2026-10-12T13:51:18+00:00

Digital business transformation has become an important strategic process for organizations seeking to improve operational efficiency and strengthen market competitiveness in an increasingly dynamic business environment. This literature review examines the impact of digital business transformation on organizational efficiency and market competitiveness by synthesizing findings from relevant scholarly studies. The review focuses on major dimensions of digital transformation, including digital technology adoption, process automation, data-driven decision-making, digital innovation, organizational capabilities, digital platforms, and business model transformation. The findings indicate that digital business transformation can significantly improve organizational efficiency by streamlining business processes, reducing operational costs, optimizing resource utilization, improving information accessibility, strengthening organizational coordination, and increasing employee productivity. At the same time, digital transformation contributes to market competitiveness by supporting product and service innovation, improving customer experience, expanding market reach, increasing organizational agility, and enabling faster responses to changing market demands. However, the benefits of digital transformation are not automatically achieved through technological investment alone. Successful transformation requires appropriate digital capabilities, skilled human resources, supportive leadership, organizational readiness, effective change management, technological infrastructure, and alignment between digital initiatives and business strategy. The review further demonstrates that organizational efficiency and market competitiveness are interconnected outcomes of digital transformation, as improved internal capabilities can strengthen an organization’s ability to create and deliver superior value to customers. Overall, digital business transformation should be understood as a continuous strategic process rather than a one-time technological initiative, enabling organizations to achieve sustainable efficiency, innovation, adaptability, and competitive advantage in the digital economy.

Entrepreneurial Orientation and Business Innovation among Small and Medium-Sized Enterprises in Pare pare city

2026-10-12T13:59:00+00:00

This study examines the relationship between entrepreneurial orientation and business innovation among small and medium-sized enterprises (SMEs) in Parepare City. The study is motivated by the increasing importance of innovation for SMEs operating in an increasingly competitive business environment characterized by changing consumer preferences, technological development, and market uncertainty. A quantitative research approach with a correlational and explanatory design is employed to examine whether entrepreneurial orientation contributes to business innovation. Entrepreneurial orientation is assessed through the dimensions of innovativeness, proactiveness, and risk-taking, while business innovation is assessed through product or service innovation, process innovation, marketing innovation, and organizational innovation. Data are collected using a structured questionnaire administered to SME owners or managers and analyzed using descriptive and inferential statistical techniques, including Pearson correlation and simple linear regression. The illustrative results indicate a strong positive relationship between entrepreneurial orientation and business innovation, with a Pearson correlation coefficient of 0.682 and a significance value below 0.001. Regression analysis indicates that entrepreneurial orientation significantly predicts business innovation, while the coefficient of determination suggests that approximately 46.5% of the variation in business innovation can be statistically explained by entrepreneurial orientation. These findings suggest that SMEs demonstrating stronger entrepreneurial characteristics are more likely to engage in innovative business practices. The study highlights the importance of strengthening entrepreneurial capabilities among SME owners and managers through innovation-oriented training, opportunity recognition, proactive decision-making, and calculated risk-taking. Such efforts can support SMEs in improving adaptability, competitiveness, and sustainable business development in Parepare City.

Digital Marketing Strategies and Consumer Engagement in the Competitive Business Environment in Makassar city

2026-10-12T14:07:36+00:00

The rapid expansion of digital technologies has transformed the way businesses communicate with consumers and compete in increasingly dynamic markets. This study examines the influence of digital marketing strategies on consumer engagement in the competitive business environment in Makassar City. The study employed a quantitative explanatory research design involving consumers who had experience interacting with businesses through digital marketing platforms. Data were collected using a structured questionnaire based on a five-point Likert scale and analyzed using descriptive and inferential statistical techniques. The inferential analysis included Pearson correlation and simple linear regression to determine the relationship and influence of digital marketing strategies on consumer engagement. The illustrative findings indicate a positive and statistically significant relationship between digital marketing strategies and consumer engagement, with a correlation coefficient of 0.642 and a significance value below 0.001. The regression analysis produced a coefficient of 0.684, indicating that improvements in digital marketing strategies are associated with increased consumer engagement. Furthermore, the coefficient of determination (R²) of 0.412 indicates that digital marketing strategies explain approximately 41.2% of the variation in consumer engagement, while the remaining variation may be influenced by other factors, including customer satisfaction, brand trust, perceived value, product quality, and customer experience. The findings emphasize that businesses should develop relevant, interactive, informative, personalized, and consumer-oriented digital marketing strategies. Effective digital marketing can strengthen consumer interaction, encourage active participation, and support stronger consumer–business relationships, thereby helping businesses improve their competitiveness in Makassar City's evolving digital marketplace.

The Impact of Employee Development and Workplace Engagement on Organizational Performance

2026-10-14T07:03:18+00:00

This study examines the impact of employee development and workplace engagement on organizational performance. In an increasingly competitive and dynamic organizational environment, employees’ competencies and psychological involvement are important factors that can influence the achievement of organizational objectives. The study adopts a quantitative explanatory research design to investigate the relationships between employee development, workplace engagement, and organizational performance. Data are collected using a structured questionnaire distributed to employees, with the research variables measured using a five-point Likert scale. Employee development and workplace engagement are treated as independent variables, while organizational performance is the dependent variable. The collected data are analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-test, and the coefficient of determination. Based on the illustrative statistical results, employee development has a positive and statistically significant effect on organizational performance, while workplace engagement also has a positive and statistically significant effect on organizational performance. Furthermore, employee development and workplace engagement simultaneously demonstrate a significant effect on organizational performance, with the regression model explaining a substantial proportion of the variance in organizational performance. The findings suggest that organizations can improve performance by investing in employees’ knowledge, skills, and career development while simultaneously creating a work environment that encourages energy, dedication, and active involvement. The study highlights the importance of integrating employee development and workplace engagement into organizational human resource strategies to support sustainable organizational performance.

Strategic Management Practices and Organizational Performance in Emerging Markets: a literatur review

2026-10-14T07:25:24+00:00

Strategic management has become increasingly important for organizations operating in emerging markets, where economic uncertainty, institutional constraints, technological development, resource limitations, and intense competition create complex strategic challenges. This literature review examines strategic management practices and their relationship with organizational performance in emerging markets. The review synthesizes relevant scholarly literature concerning strategic planning, strategic leadership, innovation, resource management, environmental adaptation, organizational resilience, and competitive advantage. A qualitative literature-review approach was employed to identify, examine, categorize, and synthesize findings from relevant academic sources. The analysis indicates that strategic planning provides organizational direction and strengthens alignment between organizational objectives and available resources, while strategic leadership supports effective strategy implementation and organizational learning. Innovation contributes to competitiveness by enabling organizations to respond to changing customer needs, technological developments, and market pressures. Effective resource management is also essential because organizations in emerging markets frequently operate under financial, human, technological, and institutional constraints. Furthermore, the review demonstrates that strategic adaptability and environmental scanning are important for maintaining organizational resilience and responding to uncertainty. However, the relationship between strategic management practices and organizational performance is strongly influenced by contextual factors, including regulatory conditions, economic stability, technological readiness, organizational size, infrastructure, cultural characteristics, and competitive intensity. Overall, the review concludes that strategic management contributes to organizational performance when strategic practices are integrated, flexible, and aligned with the specific conditions of emerging markets. Organizations should therefore develop context-sensitive strategies that combine planning, leadership, innovation, resource optimization, and continuous adaptation to achieve sustainable performance and long-term competitive advantage.