Digital Media Literacy and Hoax Prevention among University Students in the Era of Social Communication
DOI:
https://doi.org/10.37899/np-ijpwpp.v1i1.26Keywords:
Digital Media Literacy, Hoaxes, Students, Digital Social CommunicationAbstract
This study aims to analyze the role of digital media literacy in preventing hoaxes among university students in the era of digital social communication. The rapid development of social media has increased the rapid and massive exchange of information, but on the other hand, it has also increased the spread of hoaxes, misinformation, and disinformation in the digital space. As a digital-native generation, university students are a highly active group using social media, resulting in high exposure to various digital information that may not be valid. This study used a mixed methods approach with an explanatory sequential design to gain a more comprehensive understanding of the relationship between digital media literacy and students' hoax-prevention behavior. Quantitative data were obtained through a questionnaire survey of active student social media users, while qualitative data were obtained through in-depth interviews and focus group discussions (FGDs). The results indicate that students have fairly good technical skills in using digital media, but their ability to evaluate the validity of information varies. High intensity use of social media such as TikTok, Instagram, X, and YouTube increases students' exposure to hoaxes, especially viral and emotional information. This study found that critical thinking skills, information verification habits, and awareness of digital ethics significantly influence hoax-prevention behavior. The higher the level of digital media literacy of students, the better their ability to recognize and prevent the spread of false information. This study emphasizes the importance of strengthening digital media literacy education in higher education to foster a culture of critical, ethical, and responsible digital communication.
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